Marketing

Marketing and Advertising is the key to any small or large business success. This began with direct selling, evolved into advertisements, then emails, websites, and now electronic ads on social networking sites. Targeting the appropriate customers is the best way to anticipate and meet the needs of those customers.

•Business Name Branding

Having a great name is a powerful force when it comes to your marketing campaigns. Your name differentiates you from competitors, makes an emotional connection with your audience, and helps to build a strong brand that your customers recognize and trust.

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Content Writing Media

Words power your business communications. Let the expertise of Kage Marketing Content help create the print and digital marketing identity that you desire. Whether writing SEO-friendly web content or high-impact marketing materials. Colorado Inside Scoop content can provide you with the right words and concepts.

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Website Presence

It one thing to have a website but it’s another thing to be seen by search engines like Google, Yahoo, Bing and other search engine directories. One big misunderstood concept is that if you build a website or put up a blog that they will come! This is sadly not true! You must know how to monetize your website or blog the proper way, you need to know just how to get people to find you.

There are only a few simple steps a person needs to take in order to make a website presence. You will need your own domain name, hosting, and good quality content. Get your website monetized for the search engines and drive traffic to it.

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Scoopons

Participating companies will put a Scoopon Discount Coupon logo near their business with special pricing offers. You'll be able to use these Scoopons by showing the Scoopon to the place of business via phone or printed copy.

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Social Networking / Marketing

Marketing and advertising is the key to any small business success. This began with direct selling, evolved into advertisements with flyers, posters, then emails, websites, and now electronic ads on social networking sites. Targeting the appropriate customers is the best way to anticipate and meet the needs of those customers. Social networking sites include LinkedIn, Twitter and Facebook. These sites each offer options for small businesses to create profiles and pages, wherein they are able to advertise their products and services. Offering new applications which quantify the likes and dislikes of individuals, users of Facebook can now join “groups” which support small businesses or can “become fans of…” these small businesses, adding to their advertising.

Facebook

Seems pretty obvious this one but as more people join the world’s biggest social network the traffic that it sends to site will only continue to increase. This time last year we got nowhere as much traffic from Facebook as we do today but you only have to look at the graph below to understand how our traffic would increase in tandem. With over 500 million people on Facebook and the likes increasing, the real time nature of the network improving by the day and users inevitably growing the question you have to ask yourself is just how much traffic will Facebook be sending us next year? 30% 40%?

Twitter

Twitter in business has proven to be very successful, with many good case studies. Comcast and Zappos both use Twitter to interact with clients, address complaints or comments broadcasted over the Twitter network. With Twitter the public can actually see the interaction taking place, which I think bolsters both sides. Because it is a public setting, customers complaints and comments carry more weight, and companies have more incentive to take notice of these individuals.

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As a consumer we know it’s hard to locate local Denver and surrounding Colorado businesses offering the services you need. With all the choices on the internet a person can feel overwhelmed. Colorado Inside Scoop is here to help.